EMPLOYER BRANDING Wie Sie Hotel-Talente mit Employer Branding begeistern und managen.

The project begins with an in-depth analysis phase in which key HR metrics and the market environment are examined in order to capture an accurate picture of the current situation. Building on this, the strategy is developed, which includes the creation of a strong employer value proposition (EVP) – the core of the employer brand. These initial phases lay the foundation for the successful acquisition of new talent and retention of team members.

Consolidating the employer brand internally is a critical step after developing EVP and employer positioning. The focus is on integrating these values ​​into processes such as interviewing and job advertisements in order to create a convincing and consistent employer image. Closely related to this is integrating the workforce into the new culture through targeted training. These internal measures are crucial to exuding authenticity and ultimately attracting the best talent.

With internal communications completed by the EVP, the company is now focusing on external representation to reach potential talent. A creative concept that is distributed across a variety of media channels should convey the employer values ​​in an appealing way and create a strong connection with prospective job applicants. The careful selection and use of the media mix aims to optimize external communication and position the company brand as a first-class employer.

With the establishment of employer positioning, it is now important to actively manage and anchor the brand. The employees are the key players because they live the brand values. We support fine-tuning, monitor brand effectiveness and adjust measures to achieve goals. Employee surveys and regular reviews ensure that the brand resonates and grows. Our focus is on building a strong, attractive employer brand.